HERITAGE & CULTURE

Bringing heritage back to life

Yu Dongxiao has a deep affection for ancient architecture and time-honored brands. He is willing to spend money and time to bring fading culture back — so it can be used and seen again today.

ANCIENT ARCHITECTURE

Devun Hongshihui
a Qing-dynasty mansion reborn

A Qing-dynasty courtyard mansion in Wangsiying, Chaoyang District — covering 40 mu and rebuilt with an investment of 1 billion CNY. Restored with traditional lacquer, painted decoration, carving and mortise-and-tenon joinery, an ancient building that time nearly forgot has been brought back into use and into view.

40 muQing-dynasty courtyard mansion site
1 bn CNYRestoration investment
Interior of a century-old heritage bookstore
REVIVING CENTURY-OLD BRANDS

Bringing nearly-forgotten names back to today

Huitang Xingbang (Beijing) Cultural Technology Co., Ltd. (founded 2018) does one thing: reviving time-honored brands with a story so they can be used again.

FOUNDED · 1919

Tongxuezhai

A celebrated antique-book store on Liulichang Street, part of old Beijing's book trade — keeping the literary vein alive through old scholarship and new reading.

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FOUNDED · 1914

Guiyingzhai

A capital pastry shop carrying on the court technique of "Beijing's Eight Pastries" — returning fine baking craft to modern year-end festivities and daily life.

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TODAY · KEEPING BRANDS ALIVE

The essence of revival

Not a sign hanging on a wall, but craft you can enter a shop for, flavors you can taste, and a trade that can be handed down.

VALUE PROPOSITION

Where technology meets humanity, commerce protects tradition

He believes a good enterprise does more than build buildings — it also preserves what gives a city its memory.

Devun HongshihuiAncient-architecture conservation · traditional lacquer / painting / carving / joinery
Tongxuezhai · GuiyingzhaiBrand revival · full-chain revitalization from sign to craft